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Ali Cem Bozma speaking on stage

Start with the need. Build the right solution.

I’m Ali Cem Bozma, a graphic designer and content creator based in Istanbul. I design brand identities, campaigns and social media, direct AI-assisted visual production and automate recurring work. I share what I learn on Grafikcem.

Explore the contentExplore Creative

Design, content and learning in one place

  • Grafikcem
  • Grafikcem Creative
  • Grafikcem Learn
  • Content
  • Brand Identity
  • AI-Assisted Production
  • Web Experiences
  • Education
  • Creative Exchange

What you want to say should come before the tool.

For an image to feel right for a brand, colour, composition and message have to support each other. That’s the brief I give AI, and then I select and refine the result as a designer.

Explore my approach
Ali Cem choosing between printed images at his desk.

Design for your brand. Ideas for your own work.

My content lives here on Grafikcem. Visit Creative for design or a digital system for your business, and Learn for the courses and digital products I’m preparing.

Grafikcem

Content on design, colour and AI.

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Grafikcem Creative

Design, AI-assisted creative production, automation and custom business systems.

Grafikcem Learn

A course and e‑book for design and creative practice. Coming soon.

There’s more than one way to explore an idea.

In two articles, on typography and on working with AI, I walk through how I reach a decision, step by step.

A checklist for AI product visuals

Labels, packaging shape, proportions and lighting. A review sequence for comparing a generated scene with the real product.

You’ve chosen two fonts. How do they work together?

Compare your headline and body fonts in a real layout, with attention to character, contrast, weight and reading rhythm.

Ideas to bring to your next design.

Figure dressed in black with a knitted hood and sunglasses; series cover reading “Best Ai prompts”.

AI Prompts

Prompt ideas for composition, lighting and style.

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Owl with one glowing red eye on a red background; series cover reading “Best Ai tools”.

AI Tools

Which tool fits the task? Use cases for creative work.

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Black cat wearing a jewelled collar on deep red; series cover reading “Premium colors”.

Premium Colors

Colour codes, balanced palettes and ways to use them.

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Black-and-white portrait of a roaring lion; series cover reading “Color combos”.

Color Combinations

Colours to use together and pairings to explore.

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A clear thread from brief to feedback to handoff.

The goal, channels and deliverables are defined at the start. I keep references and revisions tied to that brief, so the final files have a clear purpose and place to go.

  • Brief and references
  • Production stages
  • Feedback
  • File and handoff checks
Explore the processSee how I work
AI-generated process study showing sketches, frame selection and campaign adaptations.

What do I look for in a design?

  1. Open notebook full of sketches and a pen on a desk overlooking the Bosphorus.
    01

    Understand the brief

    I establish who it’s for, what it needs to say and where it will appear.

  2. Selection of red and dark-toned images and a colour strip pinned to a wall.
    02

    Find the focus

    I decide what someone needs to notice first.

  3. Layout study on a tablet built from a red bottle, fabric and stone imagery.
    03

    Refine the details

    I shape typography, colour and composition around the idea.

  4. One campaign adapted to tablet, phone and wide banner formats.
    04

    Prepare it for use

    I adapt the design to the sizes and file formats the project needs.

Ali Cem Bozma in a black grafikcem Creative cap against a dark backdrop lit in red.

I design, produce and share what I learn.

Alongside brand identity and creative production, I work on automations and custom digital systems for recurring tasks.

Grafikcem is where that work and my curiosity about design meet. Explore Creative for a brand project, or visit Learn for the course and e-book I’m preparing.

Explore Creative