AI-led exploration
Work where AI is used extensively to develop scenes and visual options.
- Concept and mood exploration
- Alternative scene options
- Tools selected for the scope
- Design and detail review
- Comparison with real references
An idea becomes an image, and the image is shaped
to fit your brand.
For product scenes, campaign concepts or format adaptations, I use AI to explore options and develop the selected visuals around the design brief.
This page covers how I work with AI-assisted images and video. For automation or an AI-assisted system for recurring tasks, explore my service areas.
Images that fit your brand.
As well as catching the eye, an image has to show your product accurately and sit well beside your other visuals. That's why the brief, references and final edit are part of the work.
Brief and references
We start with the channel, the idea to communicate and the brand details that need to stay intact.
Selection and editing
I review options against the brief, then refine composition, lighting, colour and the details that matter.
Consistency across a series
I compare the colour, framing and overall look of images intended for the same series.
Usage conditions
We discuss AI use, real product assets and the limits of third-party content at the start of the project.
Different ways to develop
your visual idea.
Depending on your brand and the channels you’re designing for, we can bring any of these into the project.
Concept exploration
Visualising a campaign idea through different compositions, moods and art-direction options.
Character and mascot visuals
Developing scenes from approved character references and checking the details in each image.
Product scenes
Combining real product images with a scene. Product assets are needed to check packaging, labels and proportions.
Image refinement
Refining framing, backgrounds and visual coherence without treating generated details as facts about the product.
Language and channel adaptations
Adapting approved copy and visuals to different sizes, reviewing typography and layout for each format.
Illustrative scenes
Using illustrative visuals without presenting them as real people, customer endorsements or events.
Format variations
Extending the selected visual approach into the sizes and content types the campaign needs.
Brand references
Building a reference set for colour, lighting and composition to guide the project.
What I review in an image before handoff.
Fit with the brief
Do the message, focal point and composition suit the intended placement?
Detail review
I compare product shape, labels, lettering and repeated elements with real references.
Usage review
I consider licence, permission and disclosure requirements alongside the scope of the deliverables.
Final review
I review the image against the brief, product details and intended use.
“Working with Grafikcem during our brand's corporate identity renewal was one of the best decisions we made. Ali Cem does not only deliver aesthetically excellent designs, he also analyses the strategic side of the work very well. The work he produces by blending AI tools with traditional design disciplines is genuinely innovative and visionary. Our logo design and social media templates in particular turned out far more professional than we expected. If you are looking for strong communication, respect for deadlines and a solution-oriented partner, I recommend him without hesitation.”
— Taha Özdağ, Google review5.0 · 5 stars5 months agoTranslated from TurkishGoogle
From visual options to finished design.
We clarify the brief, choose a visual approach and define the production stages. AI-generated results go through the same design review.
I check the selected image for its message, product details and intended formats.
Your brand’s visual details in one place.
Your brand assets and references show me what to preserve.
We review lighting, material, framing and typography references alongside the brief.
The context behind the files matters too.
I set out the delivery formats, included source files and any third-party assets according to the proposal scope.
If you need production notes or a reference list, we can include them in the deliverables from the start.
Start with what you need to show. Let’s shape the brief.
We can start with your product, intended channel and the idea you want to communicate. Together, we’ll identify the assets and design work needed.
If someone else will continue the work, I include the necessary files, references and notes in the handoff.
Let's agree on AI's role in your project.
We discuss AI use during the brief. If confidential or personal data is involved, we check the tools and their data terms before anything is shared.
Mixed production
An approach combining real product assets, design tools and AI-generated elements in the same piece.
- Real product, designed scene
- From concept to format adaptations
- Working with brand references
- Manual editing where needed
Without generative AI
For projects where you don’t want generative AI used, we agree on the scope and assets in advance.
- Logo and identity work
- Elements requiring original design
- Licence and permission review
- Manual design and editing
- A method suited to the project
You brief me, and I do the design.
My design approach
The production process
Usage and handoff details
About working with AI.
I can use it for concept exploration, product scenes, image refinement and adaptations. We decide its role project by project.
I turn the brief into a visual approach, select references, review results and make the necessary edits.
They give us a shared starting point for colour, lighting, composition and product details. Any asset we use needs the right permission.
Mention it when we discuss the brief. We’ll plan the scope without generative AI and agree the assets it needs.
I don’t guarantee the uniqueness of an AI output. I select and edit for your project; specific rights or originality requirements need to be discussed in advance.
I work from shared references and compare images side by side. I still check product and character details in every image, but I can’t promise a perfect match.
The proposal lists which revisions are included. If you'd rather move to a new scene or concept than refine the image you chose, we revisit the scope.
You give feedback on the brief, visual approach and designs. We agree on review points around the project schedule.
Pricing depends on deliverables, complexity, editing requirements and usage scope. Using AI doesn’t automatically mean a lower fee.
Tell me which references, tool information or production notes you need when we discuss the proposal. I’ll list what I can share in the deliverable list.
It depends on the project. Permission for real people’s likenesses and voices requires separate consideration; illustrative content isn’t presented as real testimonials or events.
Included source files and formats are set out in the proposal. Third-party licences may limit which assets can be transferred.
Usage scope is set out in the proposal or agreement. AI tools, stock content and other third-party terms are reviewed separately; an unrestricted transfer of rights isn’t assumed.
I choose tools based on the visual requirements and project conditions. Mention any excluded providers or data-sharing restrictions in the brief.