I bring identity, campaigns and content together through one creative approach. Each design follows your brand's needs and the channels where it will appear.
When building a brand or refreshing an identity, I consider the logo, colour and typography together. I design how the identity appears across different applications and set out the rules for using it.
I start with your brand goals, audience and any existing design files.
For a launch, seasonal campaign or advertising project, I develop a shared visual concept. I then adapt the key visual and message for the agreed channels and sizes.
I clarify the campaign goal, channel list and timeline at the start.
Before designing individual posts, I consider the account's visual language. Designs and reusable templates connect static and motion content around the topics you share.
I work from your content topics, brand files and relevant product information.
Before production, I define the product details, references and visual direction. I select the generated options against that brief and refine them for the brand and intended use.
I establish the real product references and the details that must remain accurate.
For presentations, catalogues and reports, I organise text, data and imagery by importance. I design pages that are easy to follow and fit the brand's visual language.
I work from approved text, data and the required delivery format.
I consider packaging, printed materials and illustration as part of the brand's visual language. I prepare the design for its surface, dimensions and production requirements.
Dimensions, dielines, print specifications and approved product text are the starting point.
I review how you handle a recurring task today. Depending on the need, I configure existing tools, connect them or build a custom application. Where AI assistance is appropriate, I define access and approval requirements from the start.
I address a defined design need with a scope and deliverable list agreed at the start.
I develop the key visual, headlines and adaptations together so one idea carries consistently across the required channels.
I plan design support around recurring content needs and continue each new piece within the same visual language.
What you want to make, where you will use it and any target date. Share those details to start the conversation.
Tell me about your project