From the brief to the final file, you know where the work stands.
What needs designing, when is feedback needed and what will be delivered? Those answers shape the project plan.
With the right file to hand, the review can stay on the design.
When the brief, comments and files are scattered, the same questions can come up again.
So I put the scope in writing, bring feedback together and note which version is approved.
Let’s work in the stages your project needs.
A single design and a multi-channel campaign have different scopes. We agree on timing and review stages based on what the work involves.
We discuss priorities, delivery dates and who needs to give feedback in advance. If something changes along the way, we adjust scope and timing to match.
The brief and approvals, kept in view.
A Grafikcem Creative project keeps the need, the chosen visual approach and the deliverable list side by side, so you can see what a design is for while you review it.
Brand assets, intended audience and channels
The brief, visual references and design feedback
The approved approach, reviewers and deliverable list
Understand the need, define the scope, develop the design.
We clarify these before production starts. The details depend on the size of the project.
Turn the need into a workable brief.
Start with the contact form or an email. We’ll discuss the goal, channels, existing assets and expected deliverables.
Identify the design work needed.
We look at your existing designs alongside what you need now, then work out whether the project calls for an identity, campaign design or format adaptations.
Put the selected approach
and deliverables in writing.We put the scope, visual approach and review stages in writing, then use them as the basis for discussing later requests.
The one who listens is the one who designs.
You work directly with me. I listen to what you need, develop the design and review your feedback.
The files you’ll get, listed up front.
Required sizes and formats are set out in the deliverable list. Source files and third-party assets are considered separately.
The next step, set out in the schedule.
The project schedule sets out when you’ll review designs, where feedback is needed and when delivery is planned.
Bring feedback together.
When comments from different reviewers come in the same round, it’s easier to agree on what changes.
Scope and revisions,
defined before work begins.The proposal sets out included revisions and how extra requests are handled. We discuss the implications of additional work before proceeding.
Open questions and their written answers.
Open questions
Where will the creative be used, and which sizes are needed?
- Which approach was chosen, and what should guide feedback?
- Who will review the design, and who will approve it?
- Which revisions are included, and how are new requests handled?
- Which version is approved, and what will be delivered?
- What are the usage conditions for images, fonts and other assets?
Written answers
The brief and deliverable list set out the purpose, channels and sizes.
- The selected visual approach and key feedback are noted.
- Reviewers and approvers are identified in advance.
- The proposal clarifies included revisions and scope changes.
- Approved files are prepared in the agreed formats.
- Usage scope and third-party licences are reviewed separately.
Common questions.
The brief, scope, design, feedback and handoff stages. This page describes my approach; the detailed schedule and deliverables are set out in the proposal.
You communicate directly with me. We agree on a channel for files, comments and approvals at the start.
We agree on how often I’ll update you and when you’ll review the work, based on the project’s duration.
Share your preferred file-sharing and communication tools. We’ll choose an approach that fits access, security and working requirements.
Whatever the tool, scope and approvals need a written record. We clarify which records will be shared in advance.
The schedule includes design and review stages. We clarify what comes next and which feedback is needed from you.
If scope or timing changes, we work out the new plan together and record it.
I handle the design and communication. Parallel work, specialist requirements and target dates affect whether a project is a good fit.
Let’s talk these through openly at the brief stage, and build the scope around what I can take on and the timing it needs.
I need to review the project before I can confirm availability or a delivery date.
I may use AI for concepts, scenes or adaptations. We discuss its role in the brief; I select and edit the results to suit the design.
Source files, exports and any required production notes are itemised in the deliverable list.
Usage rights are set out in the proposal or agreement. Third-party assets may have their own licence conditions.