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Bursa Textile Show

My role
Social media and mailing design
Scope
Monthly social media plans · Post and story design · Trend cards · Seminar announcements · Turkish and English adaptations · Mailing design
Bursa Textile Show post: grey fabric draping from a black hand, on a light background with the fair logo.

Fabric, colour and fair communications

I brought fabric trends, sustainability content and fair announcements into a shared visual language for Bursa Textile Show. Posts, stories, seminar cards and emails were designed around the reading order of each format.

Bursa Textile Show post: a hand reaching towards blue fabric curling in the air.
Bursa Textile Show post: a hand holding pale fabric from above against a white background.

Project context

A trend card focused on fabric texture and a seminar announcement needed different amounts of information. I connected these subjects through the fair’s identity while preserving a reading order suited to each.

Turkish and English copy needed different amounts of space in square posts, vertical stories and long emails. I reconsidered the position of the headline, image and call to action for each format.

Close views of texture, seasonal headlines and colour information, connected by the fair’s visual language.

Light Vaporous trend card: lilac fabric in a white picture frame with an A/W 25-26 headline.
Luminous Contrasts trend card: pink-red fabric in a circular frame beside Pantone colour information.
Luminous Contrasts trend card: green fabric in a circular frame beside Pantone colour information.
Did you know post: text about silk production in Bursa over folds of blue silk.

Design approach

In trend cards, I gave the fabrics room and placed colour codes and seasonal headlines within the same composition. The Rooted in Nature series carried the relationship between materials and textures across three cards.

Fair communications brought countdowns, exhibitor information and seminar subjects to the foreground. Emails followed a longer sequence from the invitation to the registration call to action.

Rooted in Nature

Pineapple, mushrooms and fibre textures form three fabric compositions in the sustainability series.

Bursa Textile Show card: a pineapple beside curled raw fibre with a Rooted in Nature headline.
Bursa Textile Show card: mushrooms beside curled brown fabric with a Rooted in Nature headline.
Bursa Textile Show card: pale rolled fabric among small mushrooms with a Rooted in Nature headline.

Fair and event announcements

Visitor invitations, a countdown, exhibitor profiles and seminars. Each design balances the announcement’s information with the fabric theme.

Bursa Textile Show visitor invitation: an overhead view of fair tables, information labels and the event date.
Last 1 Day countdown post: a desktop calendar marked 01 over green fabric.
A navy, cream and green announcement design for Alemşah Öztürk’s Fashion and AI seminar.
A two-portrait announcement design for Neslihan and Gökhan’s seminar on fabric collections.
Exhibitor profile story: a hand holding fabric, accessory and yarn icon cards in front of white cloth.
Visiting hours story: black calendar cards showing 9, 10 and 11 October on a marble background.

Email designs

A trend invitation, visitor registration and a final-day reminder. Headlines, imagery, calls to action and organiser details are presented in each email’s original proportions.

Bursa Textile Show English trend invitation email: green fabric opening, pink Trends headline, QR code and organiser logos.
Bursa Textile Show visitor registration email: a laptop, colourful fabrics and a registration call to action on black.
Bursa Textile Show final-day email: a 01 calendar over green fabric, the fair date and organiser details.

Production process

  1. Content by subject

    I separated trend, sustainability, fair and seminar subjects. The information order followed what each design needed to communicate at first glance.

  2. Texture and colour

    Fabric folds, frames and circular areas became part of the composition. Seasonal headlines and colour information were arranged alongside the imagery.

  3. Announcement layouts

    Countdowns and visitor invitations led with their message. Seminar cards brought the portrait, subject and date into a shared announcement layout.

  4. Language and channel

    I adapted Turkish and English copy to square, vertical and email proportions. In emails, imagery, explanations, calls to action and organiser details formed one sequence.

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