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Ceren Oyuncak

My role
Design, video editing and AI-assisted visual production
Scope
Product and brand films · Marka Show promotions · Social media design · Women’s Day film

Social design and films shaped around product worlds

I created social designs, product films and short brand films for Ceren Oyuncak. Across fair, convention and Marka Show communications, I kept the visual character of each toy, stationery and bag brand distinct.

Project context

Ceren’s seasonal calendar included the November 2025 convention, the January 2026 stationery fair and Marka Show in March 2026. These communications for wholesale buyers needed to bring product selections, campaign information and distinct brand identities under one umbrella.

Short brand films needed to introduce each product world quickly, while social designs had to convey a seasonal message in a single composition. I approached visual production and editing around the needs of each format.

Brand and product films

Fair-season films for Shotay, Dodge, Chimola and Lilamor. Each brand presents its own product world while framing, transitions and end frames connect the series.

Design approach

I treated the main event film separately from short brand films, giving Shotay, Dodge, Chimola and Lilamor products their own visual settings. Colour, framing and transitions maintained each brand's character.

For Marka Show promotions, I edited product material supplied by brands and adapted templates. I used scenes I generated with AI in brand films and the Women’s Day narrative; this is a separate production from the real event footage.

Seasonal social media design

Three visual approaches for the LGS exam, school break and Ramadan. I designed education and occasion messages under Ceren’s brand signature, with compositions suited to each context.

A red, white and navy Ceren social design wishing students success in the LGS exam.
A school-break post with a ruled-notebook background, pencil, blackboard and children.
A Ceren Ramadan greeting with a mosque dome and birds at sunset.

Marka Show videos

Three films combining Clementoni, LEGO and Simba products with Ceren’s event identity. I worked with manufacturer imagery and footage through editing, transitions and brand placement.

Women’s Day film

A monochrome setting gains colour through the product a woman touches. These three scenes carry that transition through visual generation, motion and editing.

This selection includes scenes I generated with AI.

Production process

  1. Product and brand selection

    I organised product photos and video material supplied by brands around the film's message, bringing the product, setting and brand signature into the same scene.

  2. Short brand films

    A flask’s use, a bag’s character and the play world of toys informed the product scenes. Short films and the main fair and convention edits were prepared at different lengths and in different formats.

  3. Events and social content

    I created separate brand promotions for Marka Show and individual edits for the two fair days and gala. Seasonal social designs covered LGS exams, the school break and Ramadan.

  4. The Women’s Day narrative

    The eight-scene film uses the idea of a touched product gaining colour. I generated and animated monochrome and colour frames, then completed the film with voice-over and After Effects transitions.

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