Skip to content
TRGet in touch
Get in touch
Back to portfolio

Anadolu Sigorta

My role
Social media and internal communication design
Scope
Employer branding · Campus communication · Instagram stories · Internal screens
The AI Awareness Session screen: the neon headline “The future of insurance is shaped by AI” on blue, with an AI icon and session details.

Employer brand communication from campus to office screen

For Anadolu Sigorta I designed career fair announcements, Youth Awards stories, special-day posts and an internal seminar screen. The logo and information layout stay the same, while background and accent colours change with each event.

Project context

Within one season the company announced its presence at events at Bilkent, ODTÜ, Galatasaray and İTÜ. Each had its own name, colours and logo, yet every announcement had to read as coming from the same company.

The same account also carried an awards vote, special days and an internal AI seminar, so the amount of information changed from piece to piece.

Campus and career fairs

Each university keeps its own colour and logo; date, time and venue sit in the same strip.

A Bilkent 27th Career Fair post: young people on purple, a hand-lettered “See you there!” and colourful information boxes.
A 27th BizFest Career Week post: two young people on blue, the headline “We’ll be there too!” and Galatasaray University details.
An İTÜ Career Summit post: young people sitting on steps with laptops beneath the headline “Ready to shape your future?”

Design approach

I kept the centenary logo fixed in the top right, used the corporate blue as the background for most pieces and carried each event’s colour into the headline and decoration. Date, time and venue always appear in the same strip of icons.

Youth Awards

Two pieces for awards season: the 2024 award post and the 2025 voting story.

A Youth Awards 2024 post: the award badge, the Bi’Başka Deneyim internship logo and a lit podium on a navy stage.
A Youth Awards 2025 voting story: “Nominated in 3 categories!” on a glowing purple background, with three category circles and a vote button.

Special days

Two posts for Disability Week and 19 May, both on the company’s blue.

A Disability Week post: an illustration of a woman in a wheelchair with a friend beside her, under the headline “No losing for those who know no barriers.”
A 19 May post: Atatürk’s silhouette in a kalpak before a crowd, under the headline “To all young people who look to the future with hope”.

Production process

  1. Colour by event

    Bilkent got a purple background with pink accents, BizFest blue and white, İTÜ yellow accents on blue.

  2. One information strip

    I split date, time and venue into three small boxes, so readers find the details in the same place on every post.

  3. A landscape screen layout

    For the AI Awareness Session I set the headline in neon letters on the left and the session content in a framed box on the right.

Planning something like this for your brand? Tell me briefly what you need.

Tell me about your project

Next project

Portfolio ↗