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BUBU

My role
Design and AI-assisted visual production
Scope
Instagram content calendar · Product scene design · Animated posts · Story template · Giveaway announcement
Made with AI

A content series for creative play and stationery

I created social content for Ceren’s Bubu brand, placing paints, pens, glue, beads and kinetic sand in different play and activity scenes. Real product photographs meet AI-created children and surroundings across static and animated posts.

In an explorer’s tent a child draws a dinosaur, with fossils, a magnifier and the dinosaur stationery set on the table.
A child glues a paper rocket on a space-themed table with planets.
In a snowy garden a child in winter clothes paints on an easel with acrylic paint.

Project context

The roughly every-other-day plan covered products, activities, back-to-school, 10 November, winter, report-card season and giveaways. These changing topics needed a shared visual structure.

Product use needed to come across through strong imagery and little text. Within different play settings, the real product had to stay visible with enough space for the headline.

Posts from the feed

The product in the place it is used: the walk to school, drawing, crafts. A short headline, logo bottom centre.

This selection includes scenes I generated with AI.

“With BUBU in your bag, lessons are more fun” post: two children walk to school with coloured paper rolls in their backpacks.
“Drawing is more fun now” post: coloured pencils burst from a box in front of a laughing child sitting on a rug.
“Build your world with fun sticks” post: a bridge made of craft sticks inside a blanket tent.

Design approach

I paired acrylic paint with snow and picnic scenes, a dinosaur activity with an exploration tent, and a multicolour pen with space and an astronaut. AI created the surroundings and child figures, while the products came from real photographs.

Rounded orange headlines at the top and the Bubu logo at the bottom centre connected product and activity content. I made nine animated posts and a vertical back-to-school template.

Animated posts

Three posts turned into short videos, with the headline appearing along with the scene. Muted on the site.

This selection includes scenes I generated with AI.

Production process

  1. A rhythm of products and activities

    I organised product content and activities within the monthly plan. In February, Mondays, Wednesdays and Fridays featured products, while Saturdays were reserved for “Activity Time”.

  2. A setting for the play idea

    I chose settings such as an easel in snow, a picnic table on grass and a space scene to suit the product’s use. The image carried the main message with little text.

  3. From series to motion

    I carried the shared headline and logo structure into animated posts. The vertical back-to-school format required a new arrangement of product and text areas.

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