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Cebimdeki Dükkan

My role
Art direction and graphic design
Scope
Brand identity and brand board · Site sliders and category banners · Instagram posts · Seller recruitment reel
A phone standing on a black rock, its screen reading “Aradığınız her şey Cebimdeki Dükkan’da” (everything you look for is at Cebimdeki Dükkan) above a hand holding the app.

Identity and digital design for a marketplace

I carried Cebimdeki Dükkan’s identity across product, lifestyle and seller content. Orange and purple, large headlines and the footer strip remain consistent while each subject gets its own composition. The selection spans Instagram posts, web and motion design.

From the brand board: the orange “cd” monogram with a smile underline over the icon pattern.

Project context

Electronics, cosmetics, furniture and lifestyle content all appear in a marketplace’s social feed. Each category needed its own visual setting while remaining recognisably part of Cebimdeki Dükkan.

Buyer content focused on products and delivery, while seller content described partnership opportunities. I kept these messages distinct within the same identity.

Instagram posts

From electronics and cosmetics to furniture and kitchen products. I gave each category its own composition, with the logo and footer strip connecting the series.

A smartwatch with a red strap on a black-and-white background, under the headline “Akıllı saatler” (smartwatches).
A person wearing a virtual-reality headset in blue light beneath an electronics-category headline.
Foundation bottles and a close-up of a made-up face beneath “Cildini tanı” (know your skin).
A portrait of a man with closed eyes on violet beneath “Kokunuzla iz bırakın” (leave a trace with your scent).
A sofa, plant and “Evinizin her köşesinde” (in every corner of your home) headline on light grey.
Kitchen appliances on white under a yellow-and-red “Mutfakta pratik çözümler” (practical kitchen solutions) headline.

Design approach

I used orange as the main colour, supported by purple and dark grey. Line icons of baskets, phones and gifts formed a pattern language, while Nailhead’s tall, narrow letterforms shaped the large headlines.

Product posts put the object first; lifestyle content focused on cut-out figures and their setting. Seller communication used phone screens, orange backgrounds and separate headlines. The logo and call-to-action strip remain consistent across these changing compositions.

Lifestyle content

Fashion, camping, pets and family content combine cut-out figures, products and large headlines in different settings. Purple and orange remain the shared colours across the changing subjects.

A woman in a black suit beneath the orange “cd” monogram, with purple and orange bands across white.
Three women wearing sunglasses on violet beneath “Göz alıcı stil” (eye-catching style).
A couple beside a tent framed by a circular window beneath “Kampın tadını çıkar” (enjoy camping).
A pet post with dogs, a cat and scattered pet-food pieces on orange.
A child with a backpack and colourful notebooks on violet beneath a back-to-school headline.
A father carrying a child on his shoulders against blue beneath “Çocuğunuzun mutluluğu” (your child’s happiness).

Buyer and seller communication

Posts I made for delivery, the seller experience and business partnerships. Phones, cut-out figures and the brand mark carry different messages within the same identity.

“Her yerde Cebimdeki Dükkan” post: a courier stepping out of a coloured door and handing over a parcel at sunset.
A seated woman and phone screen on orange beneath “Satıcılarımızın keyfi yerinde” (our sellers are in good spirits).
Three women on orange beneath “Kadın girişimcilere özel fırsatlar” (special opportunities for women entrepreneurs).
A man in a suit, orange diagonal lines and a partnership invitation on white.

Site and motion

Commission badges in the seller animation and an opening website slider carry the social-media identity into web and motion.

Site slider: white goods floating on a blue ground with “Beyaz Eşya, kalitenin ta kendisi” (white goods, quality itself) in the middle.

Production process

  1. Shared identity elements

    I carried orange and purple, line icons and condensed headlines into the social designs. The logo and footer strip stay consistent across the posts.

  2. Category-specific compositions

    I created different layouts for smartwatches, cosmetics, furniture and kitchen products. Some designs centre on one product; others combine a product group with a close-up.

  3. Lifestyle and seller content

    Fashion, camping and family posts combine cut-out figures with their settings. Seller and partnership content uses separate headlines within the same colour system.

  4. A seller message in motion

    In After Effects, orange rays and badges led from “Low Commission” and “For Women Entrepreneurs” headlines to an “Apply Now” call to action.

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