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Engin Sigorta

My role
Social media design
Scope
Monthly post design · Product communications · Mascot scenes · Special-day posts
Two Engin Sigorta posts side by side: insurance on the road and earthquake preparedness.

Insurance communication through a mascot

I designed social posts for Engin Sigorta around its existing orange-and-blue robot, placing it in settings for home, traffic and agricultural insurance. Product, seasonal and occasion posts share a consistent headline and logo layout across social formats.

Project context

The monthly plan covered home, traffic, agriculture, cargo and device insurance alongside seasonal and occasion content. These different topics needed visual settings within one brand structure.

As scenes changed, the existing robot and its orange-and-blue colours needed to remain recognisable. Each setting needed to support the mascot’s connection to the topic.

Products, seasons and special days

The same robot in different settings: at home, in a field and on a beach.

Home insurance post: the robot in glasses and a tie beside a house built from blocks.
Farm insurance post: the robot holds a magnifier in a field, with a tractor and barn behind.
Holiday post: the robot holds a tablet on a beach beside a parasol and deck chair.
Kurban Bayramı post: the robot stands between two sheep beneath a holiday greeting.
Women Farmers’ Day post: the robot wears a blue bandana with fields behind.

Design approach

I used settings tied to the subject: a house made from blocks for home insurance, a field for agriculture and a road for traffic. The existing robot was the shared character across these scenes.

I kept headlines at the top and the logo at the bottom right. The same placement principles carried through product, seasonal and occasion designs.

Insurance products

Scenes I designed for cargo, car and smart-device insurance.

Cargo insurance post: a hard-hat robot with a truck, plane and map.
Car insurance post: the robot at the wheel with a green shield above the car.
Smart-device insurance post: a locked shield on a phone screen and the robot on a stack of coins.

Production process

  1. Topics and messages from the plan

    I took products, occasions and copy from the monthly communication plan. Each topic received a scene connected to the insurance subject.

  2. Placing the existing mascot

    I arranged the robot within houses, fields, beaches and roads. Its colours and character stayed consistent while its position within the setting changed.

  3. A monthly series structure

    In the May, June and October 2025 plans, headlines and logos followed the same placement principles. Different subjects were prepared within a shared layout.

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