Enplus
- My role
- Design, motion and AI-assisted scene production
- Scope
- Campaign banners · Landing page design · Email newsletters · Product videos and reels · Special-day films · In-store print
Campaign design, email and product films
I created campaign banners, landing pages, email newsletters, social designs and product videos for Enplus. Working with material from brands including Sage, KitchenAid and JURA, I developed campaign layouts and video edits around Enplus’s visual language.
Project context
Enplus campaigns bring several product brands together across the website, email, social media and stores. I needed to combine manufacturer photography and footage with product information, Turkish campaign messaging and the Enplus identity.
A short banner message and a detailed product page needed different layouts. I adjusted the emphasis on the product, headline and campaign information for each channel.
Product films
Different product stories for KitchenAid, Sage, Zwilling and ZiiPA. I adapted manufacturer footage for Enplus’s social channels with Turkish titles, editing and end frames.
Design approach
Starting with the product photograph and campaign headline, I designed banners, pages, newsletters and vertical social adaptations. Banners foreground the product and offer; landing pages expand on features and use; emails combine imagery, concise explanations and links.
For product videos, I worked with manufacturer footage and adapted the Turkish text, framing, duration and end card. Special-day films followed a separate narrative: for 23 April and 19 May I edited AI-generated scenes in After Effects.
Social media design
Posts ranging from Zwilling cookware to Liebherr’s outdoor refrigerator. Headlines, product information and layouts respond to each brand’s visual language.
Campaign visuals and banners
Selections from Mother’s Day, Sage, Zwilling, JURA and Black November campaigns. I adapted product photography, campaign headlines and calls to action across formats.
Email design
Four newsletters for Sage and Caso. I combined campaign introductions with product cards, feature descriptions and recipe content; each design can be explored at its full length.
Product page design
Long-form page designs for JURA Z10 and Sage BGR200. I developed the main product proposition through use cases, detailed imagery and feature sections.
Scenes from occasion films
Two scenes from the 23 April and 19 May films. I created the visuals and motion with AI tools.
This selection includes scenes I generated with AI.
Production process
Campaign adaptations
For Sage, Zwilling and Caso, I adjusted the relationship between product, headline and offer across banner and social formats. Bank campaigns were prepared in the requested sizes.
Page and email design
I organised Sage, JURA and SteamOne landing pages into product-led sections. Email layouts bring selections, explanations and links into a reading sequence; some were adapted from Sage’s global designs.
Product videos
I produced horizontal video, reel and story adaptations from brand footage, adding Turkish text and Enplus end cards for the intended use.
Film and print
I prepared films for 29 October, 8 March, 23 April and 19 May, alongside A5 campaign sheets and a stand print for stores. Each was developed for its own format.
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