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Esline Güzellik

My role
Social media design and video editing
Scope
Instagram posts · Story series · Carousel · Reels editing · Logo animation
On a cream ground, a five-item service list with two portraits of women beside it.
The last two parts of the three-part carousel, side by side.Open full size ↗

An Instagram launch package for a beauty salon

I created Instagram designs for Esline Güzellik Merkezi using its existing line-face logo and supplied salon photographs. Beige, nude and terracotta tones, generous spacing and large portrait areas give the service content the boutique feel requested in the brief.

Project context

The brief asked for the salon’s boutique, VIP approach to come through on Instagram. Electrolysis, golden-ratio brows, skincare and brow-and-lash lamination needed to share one visual language.

Concise service information needed to leave room for portraits and the existing logo. The portraits are representative; the people in them are not salon clients.

Posts

Portrait-led posts: one service, two lines of text and a single call. The layout stays, the photo and the text change.

“The Golden Ratio, the Right Brow” post: a portrait of a woman with wavy hair and a DM-for-appointment call.
Kept the explanation to two lines.
“Change your view” post: a brow and lash lamination scene on a beige shaped ground.

Design approach

I paired beige, nude and terracotta tones with spaced, small headlines and generous portrait areas. Copy was limited to two lines and one DM call to action, with the logo in a corner.

Posts introduced services, while information stories covered suitability, hygiene and procedure steps. I edited a reel from supplied footage and made a separate logo animation; portraits were not labelled as real clients or treatment results.

Story cards

Three of the stories I built as information cards: a measurement, a choice and a daily tip.

Story: a face measured with brow calipers; the headline “Golden ratio brow design” and three badges.
Story: a “Choose your brow shape” card with four brow shapes labelled a, b, c and d.
Story: a “Tip of the day” card with sunscreen applied to a hand and a “Don’t forget your sunscreen!” box.

Production process

  1. Existing identity and salon material

    The line-face logo and supplied salon photographs informed colour and layout decisions. These elements formed a shared structure for service posts and information stories.

  2. Service and information hierarchy

    I kept the main service headline short and limited explanations to two lines. Stories organised suitability, hygiene and procedure steps as separate information topics.

  3. From static design to video

    The carousel divided information into three parts. The supplied-footage reel and logo animation were connected to the colour structure of the posts and stories.

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