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YOS

My role
Design and AI-assisted visual production
Scope
Social media visual language · Carousels and posts · Reels · Website visuals · Trendyol banners
The 50 ml and 100 ml bottles of all three scents on travertine steps in daylight; the website hero image.Made with AI
Checked the 50 and 100 ml sizes to scale.

A product-led visual language for fragrance

I created social, web and Trendyol visuals for YOS hair perfumes and body mists. Real bottle photographs anchor scenes shaped by fragrance colours and notes, with a shared visual language across carousels, short films and retail pages.

Back In Business key visual: blue bottles with orange, mint and cedar pieces in the air.
No Plans Today key visual: yellow bottles with peach slices and ylang-ylang flowers.
Pink Mood Only set card: two bottles with pink silk, stone and vanilla pods.

Project context

Each of the three fragrances came as a 50 ml hair perfume and a 100 ml body mist. The frosted matte glass, white printing and difference in size had to remain accurate within every scene.

The brief called for a light, soft and matte look. Across Instagram and retail pages, I needed to distinguish the fragrances while keeping the range visually connected.

Instagram posts

Product scenes from an everyday bag to summer light, alongside a film exploring the notes of all three scents.

YOS “What's in your bag?” post: a Back In Business bottle, glasses and a watch seen inside a brown bag.
A peach squeezed in one hand and a No Plans Today bottle in the other, in a YOS product post on a light background.
The blue, pink and yellow YOS body mist bottles with a pale sky, stone surface and white fabric.

Design approach

I built the scenes around Pink Mood Only’s powder pink and coconut, Back In Business’s light blue and citrus, and No Plans Today’s light yellow and peach. Travertine, silk, window shadows and poolside settings paired soft light with matte textures.

I placed the bottles from photographs and used AI to create surroundings and characters. Each reel focused on one action, such as moving hair or a mist cloud; the generated characters were not presented as real users.

Reels

Each clip has one bottle, one place and a short line of on-screen text. Muted on the site.

This selection includes scenes I generated with AI.

Production process

  1. Six products, one reference set

    I brought together cut-out photographs of both sizes of all three fragrances. This set guided checks of labels, caps, colour and scale.

  2. Scenes from fragrance notes

    I defined a material and colour relationship for each scent. Varying the camera distance balanced close product views with scenes that conveyed the setting.

  3. Editorial series

    I structured carousels around a cover, content and one call to action. The “yos. haber” newspaper, traffic-light metaphor and “Pink mood loading” phone scene added different stories to the same product language.

  4. Composition for each channel

    For the website, I made a wide hero, vertical fragrance visuals and set cards. Trendyol banners used a new horizontal arrangement for the product group and copy space.

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