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Hometex

My role
Social media design and AI-assisted visual production
Scope
Monthly social media plans · Post and story design · AI-assisted imagery · Format adaptations
Hometex Rustic Living Room post: a living room with natural wood, a pale sofa, woven textures and pampas grass.

Social media design for home textiles

I designed Hometex posts and stories around fabric colour, pattern and texture. The selection spans a Mocha Mousse series, material close-ups, letters built from cushions and an Istanbul announcement, all connected by the fair’s visual identity.

Project context

Home textiles span living rooms, bedrooms, kitchens and bathrooms. Each piece needed to highlight a different material while keeping Hometex’s fair identity consistent.

Square posts, 4:5 posts and stories called for different layouts. Colour and texture needed to carry the image while keeping the fair dates and venue readable.

Mocha Mousse

Six posts spanning living rooms, kitchens, towels and thread. Different shades of brown keep textiles at the centre of each scene.

Hometex Mocha Mousse post: a brown living room, a Color of the Year 2025 framed title and a fair information band.
Hometex Mocha Mousse post: layered bed textiles and an arched window in a warm brown bedroom.
Hometex Mocha Mousse post: an apron, cloths and an oven mitt hanging in a brown kitchen.
Hometex Mocha Mousse post: hanging towels, ceramics and a candle in a brown bathroom.
Hometex Mocha Mousse post: long brown curtains, an armchair and a side table in window light.
Hometex Mocha Mousse post: a close-up of brown thread spools and the fair information band.

Design approach

I carried the warm brown Mocha Mousse palette across six textile scenes. Other posts focus on linen, knitted textures, bamboo fibres and patterned surfaces, using different colours to broaden the selection.

The vertical designs turn fabric into letters, movement and a sense of place. I grouped fair information in a lower band and preserved the source’s “Created By AI!” label on the AI-generated white bedroom.

Colour, pattern and texture

Knitted textures, linen curtains, natural fibres and patterned surfaces. I highlighted each material through a different colour palette and composition.

Hometex post: a pale living room with a knitted pouffe and throws beneath Living Room Texture & Vegan Yarns.
Hometex post: cream linen curtains and a pale sofa in daylight beneath Curtains Linen & Aesthetic.
Hometex Emotions of Main Colors post: a red sofa, wall and lamp with a RED title.
Hometex post: blue and white curtains, pattern samples and a gold table beneath We are committed to protecting variety.
Hometex natural-yarn post: a magnifying lens enlarging fibres on a green bamboo stem.
Hometex post: a modern room with the same flowing pink, grey and cream pattern on a wall panel and rug.

Story designs

Letters built from cushions, flowing fabric and an Istanbul announcement. I grouped fair information in a shared lower band across the vertical designs.

This selection includes scenes I generated with AI.

Hometex story: a large H built from brown and blue patterned cushions.
Hometex story: an H built from grey, yellow and blue rolls of fabric with different textures.
Hometex story: blue fabric rising around a raised hand beneath New opportunities just a touch away.
Hometex story: a blue-and-gold patterned bedspread and cushions in window light beneath From every thread to every seam.
Hometex story: an orange strip of fabric wrapped around Galata Tower with an Istanbul fair announcement.
Hometex story: a white bedroom, mountain view and flowing cream drapes with a Created By AI! label.

Production process

  1. Content and material

    I matched monthly topics with textile uses, preparing separate compositions for room settings, material close-ups and fair announcements.

  2. A colour series

    I used Mocha Mousse tones across sofas, bed textiles, kitchen fabrics, towels, curtains and thread, keeping one colour family across six posts.

  3. From texture to an idea

    I focused on fabric form in the cushion and textile H designs, the flowing blue fabric and the Galata Tower scene.

  4. Layout by format

    I prepared square and 4:5 posts alongside vertical stories, adapting headline and image positions while keeping fair information in a shared lower band.

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