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Dede Oyuncak

My role
Design and AI-assisted visual production
Scope
Monthly content design · Product scenes · Posts and stories · Reels · Giveaway and engagement content · Meta ad visual
Made with AI

Social media and motion content for toys

I created posts, stories and reels for Dede Oyuncak, covering products, giveaways and play ideas. Real toy photographs anchored the play scenes, keeping the original packaging, piece counts and product scale consistent across the different formats.

The toy house’s white fence and door in a low-angle close-up.
Two hands join yellow and green soft blocks; a scene without text.

Project context

Products and content types changed each month. The brand’s red, blue and white structure needed to connect product introductions, giveaways, puzzles and occasion posts.

Packaging print, piece counts, age information and dimensions had to stay accurate. Scenes with children required reliable scale, while animation needed to respect how each toy actually worked.

Posts from the monthly feed

New-product, game and activity posts. Headline, “NEW” badge and logo follow the brand’s red and blue.

This selection includes scenes I generated with AI.

“What are you making today?” post: a child builds with Twisty Fun pieces.
“Let the fun start in the play kitchen” post: the toy sink kitchen set.
Doğa Ailesi Neşeli Şato post: the castle in a flowering garden.
Kaktüs Bloklar ball-run post: a child builds the ball run.
Checked child-to-toy scale against the reference.

Design approach

I used real photographs of the toys and chose AI-generated surroundings to suit their play context. Settings included a flower garden for the toy house, sand for the beach set, a sandy reef for Art Clay and a wooden counter for the sink.

I tied motion to the product mechanism. The pasta toy’s rear handle moved, while Art Clay’s front figure moved with the packaging fixed; I built Turkish typography on separate After Effects layers.

Scenes without text

The posts without their text. The toy’s shape matches the reference photo in every frame.

This selection includes scenes I generated with AI.

The Masal Evi bathtub with foam and bubbles, with rabbit and cat figures.
The Doğa Ailesi rabbit and kittens on grass with the house blurred behind.

Reels

I turned the scenes into short moves and edited them with Turkish on-screen text. Muted on the site.

This selection includes scenes I generated with AI.

Production process

  1. Plan and product information

    I matched the monthly plan with product photographs, dimensions and age information. In scenes with children, I checked relative size against the references.

  2. A setting for play

    I chose a context for each product. Clothing and room details remained consistent across scenes for the same day, connecting the content visually.

  3. Motion and typography

    I reduced each product demonstration to one action. Separate text layers kept the typography readable in reel and story formats.

  4. Corrections and adaptations

    After repeated product distortions in October content, I kept the product on a fixed layer and regenerated only the affected region. Meta ads received separate layouts in two sizes.

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